Strategic management Essay Example | Topics and Well Written Essays - 3250 words - 1

Strategic management - Essay Example Every organisation is subjected to factors which affect the functions and overall revenue generation of the firm. In the current report, FedEx Corporation has been analysed taking few of its major strategic management policies and their evaluation. FedEx is one of the biggest players in shipping and logistics industry. The company has always been a frontrunner providing differentiated services which have provided a competitive edge to the company. However, the company has seen various environmental changes and constant volatility in the business due to globalisation, financial crisis and increasing competitors. As a result of these strategic management have become more and more important for FedEx. The current report provides a critical analysis as well as evaluation of FedEx Corporation’s strategic development. The report has covered three principle strategies followed by the company. In the first part, the value chain analysis of Porter and their relevance in the practical f ield has been outlined. Further, the Company’s application of the value chain has been described in detail. Then the vertical and horizontal strategic management policies of the company have been discussed. This part has evaluated the diversification strategy of the company in order to gain expertise and control over its businesses. In the final part the customer relationship strategy has been discussed. FedEx has always focussed on providing differentiated services to its customers. The company’s foray into the services market and the strategies followed to crate differentiation and brand loyalties have been evaluated. Task: Part 2 Introduction Strategic management is characterised by a combination of analysis, action and decisions which a firm undertakes in order to sustain and create competitive advantage (Charles and Gareth, 2004). Each feature of a strategic management process consists of various action plans. The initial step of strategy management is analysis of goals, objectives and mission along with a thorough analysis of the external and internal environment. The decisions and subsequent actions are necessary steps for the implementation of the strategies. An analysis of strategies followed by an organization or firm helps in understanding its position with respect to its competitors as well as industry (Hutt and Speh, 2001). There are few strategies which give competitive advantage to some companies over others. In the current report FedEx Corporation and its strategic management policies have been evaluated. FedEx provides a wide range of shipment and transportation services. It is one of the largest logistic and shipping organizations in the world. Even though consumer goods marketing and business marketing are known to have similar principles and theories, they differ in their functionality and target market. The current report will throw light on the customer relationship management strategy as well as networking strategies of the organization. Business marketing can be described as an action to promote selling of products or services to other businesses, institutions, government etc. On the other hand, consumer goods marketing can make use of the services and products for consumptions, reselling or operational purpose. Looking at the present consumer as well as business markets, it can be said that in terms of market transactions volume, business markets